Apne jayada Tar bade bade businessman's aur Entrepreneurs ko khate suna hoga ki market ka Raja banna hai toh apne Competition ko ya toh Acquire krlo ya toh use khtam krdo.... Khatam krne ka matlb dusari co. Ke maleek ki jaan se maar dena nhi.. uske muqable apna production bada do and branding yesi kro ki customer uske muqable apka products choose kre aur dheere dheere uski sell khatam ho jaye, new scheme market me lao jo apse phele kisi ne apply na kri ho. Tbhi jake ap marketing me survive kr paoge.
Aur is sabki starting hoti hai branding aur promotion se and branding / promotion dono hi apne me ek alag topic hai iske uper me detail me ek blog jaldi hi leek duga.
Baki jitna mujhe pta hai jyda tar logo ko aaj ki date me jante hai ki branding kya hoti hai aur promotion ka kya hota hai..?
Aab baat krte hai ki monopoly create kaise kre..
MONOPOLY ka matlb hata hai ki is area/field ka me raja hu mere aage kisi ki nhi chalegi.
Simple language me samjhu toh iska matlb yehi hota hai ki ek particular field/area me Ap hi king ho apke aage kisi ki nhi chalti for example: COCA COLA ND PEPSI . Soft drinks ke raja yhi log hai inke aage kisi ki nhi chalti....pure world me agar inse koi takkar lene aata hai toh ya wo inka ho jta hai ya market se gayab hi hojata hai. Yeh yaa toh use acquire krlege ya use khatam krdege.
Aab jaise ki aap ek online E-commerce store chlate hai jisme aab bus Mobile cases , belts, wallet sell krte hai. Aur apko ye baat pta hai ki ap jo kaam kr rhe hai usme phele se bht log baithe hai lekin sell sirf ek ya do ki hi high hai jo is kaam se aacha paisa kama rhe hai.
Toh aab aap ye sochege ki me yesa kya kru ki me phele iske barabar pahuch jau aur phir is market ka raja ban jau.
Iske liye phele apko proper strategies banani padegi .. aur step by step kaam krna padega.aur suruaat me apne ghar se bhi paise lagane padege. Agar aap ek choote area ke bhi raja ban gye na toh apko bahar nikalne ki jarurat nhi padegi kyuki jitna profit ap ek choote area se nikal loge kai companies utna profit pure india se b nhi nikaal paati. Ek jagah established hone ke baad apne aap ko scale kro coz us time apke pass brand power rhegi log phele se jante hoge apko.
Monopoly create krne ke liye sabse phele apko apna Goal define krna padega ki ap apne business se chahte kya hai, Aur apki target audience kya hai and finally ap kis area ke raja phele bana chahate hai...coz pure india ka raja banne ke liye apko paisa bht lagana padega aur aur agar aap suruat me hi bada haat maroge toh competition apko kha jayega. Agar apke pass paisa hai toh bada game khelo agar nhi hai toh choote step follow kro jo me apko bata rha hu isme apke paise bhi kam lagege aur success hone ke 80% chance rhege.
Uper mene apko teen cheeze batae thi ki apko monopoly create krne ke liye phele kin teen cheezo pe dhyan dena hai And jaise hi apko apni ye teen cheeze pta chal jyegi ap usko apne business me implement kro aur emaandaari se kaam kro mehnat toh lagegi suruat me aur bina mehnat ke kuch nhi ho payega.
Choote area me monopoly create krne ke liye phele goal define kro :
Goal me aata hai : 1 - mere e-commerce store ko har koi jane ...! iske liye apko social media pe advertisement krwana padega, social influencer me through logo tak awareness pahuchani hogi.
2- Sell increase krni hai
3- delay , defects aur out of stock kbi nhi aana chaiye
Ye toh ho gye apke goal .. ab baat aati hai target audience ki wo bhi ek particular area ki.
1- apko pta hai ki ap mobile case, wallet and belts sell krte hai aur Ap main noida ki audience ko cover krna chahate hai kyuki ap noida ke ander easily delivery kr sakte hai kyuki fillhal ap choote business men hai aur ek choote area per focus kr rhe hai. Is area se apko log jaante bhi hai jisse apki trust value jyda hai.
2- Fir apko ek ad campaign chalana hoga social media pe jo sirf noida ke logo ko show hoga kyuki apki target audience noida ke log hai. Isme ap age group bhi select kr sakte hai.
3- jaise hi apke ad logo ko dikhae dene suru hoge then apki branding automatic ho jayegi noida ke ander...... kyuki fillhal apki target audience noida ke log hai. And agar 1000 logo ne. Bhi apka ad dekta jisme se 60 order bhi apko aagye toh kya bura hai apke ad ke bhi paise nikal jayege, awareness or create ho jayegi apki company ke bare me.
Aur yese hi apko kai ad campaign chalane hoge aur saat saat apne customer ko b khush krna hoga tbhi wo apki company ka product dusare ko refer ya recommend krega. Aur jo power janta me hai wo kisi ke pass nhi hai. Agar janta apke pass shift ho gyi toh us field ke aur particular area ke Raja banne se apko koi nahi rok sakta hai.
Aab ye depend krta hai ki ap kaam kaisa kr rhe hai. Aur log apko kaise response de rhe hai. Suru me loss ho sakta hai aur baad me ho sakta ki profit na bache lekin jinhone ye period apni mehnat ke dum se paar krliya unko Raja banne se koi nhi rok sakta.
Aur yese hi Apki monopoly create hogi.
Ye process ek choote business men ke liye tha bade business men apne business ko scale krne ke liye kya kre monopoly kaise create kre iske uper b jaldi me ek blog leke aauga.
Thank you 😊
By - Rishabh sunmoria
©Rishabhsunmoria
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