SOCIAL MEDIA MARKETING MISTAKES

1- NOT DEFINED RIGHT TARGET AUDIENCE

Ye ek bht bada reason hai jiski wajah se aache aache brands grow nhi kr pate hai, kyuki unko khud nhi pta hota hai ki unki services aur products kis trah ki audiences ke liye hai. Wo proper Advertisement toh krwate hai facebook, Twitter, Instagram pe (heavily paid Ads chalwate hai) per real me jo response milna chaiye unko wo nhi mil pata.

For example : Ye bilkul ushi trah hai jaise ki ek music lover ko songs ki jagah Cricket ki information di jaa rhi ho.

Isko overcome shotgun marketing ke through kiya jaa sakta hai aur wo bhi starting ki stage me.

ShortGun marketing pe ek details blog jaldi hi publish kruga. 

2- DOING SAME THING ALL TIME

Agar aap apni audience ko ek hi cheez baar baar show kroge toh wo apse bore ho jayegi and dheere dheere krke ek samay ye ayega ki wo apko totally ignore krne lagegi. Isse samne wale ke deemag me apki negative image banti hai.

3- NOT CREATING FRESH CONTENT

Ho sake toh har baar kuch naya Content create kre jisse apki audience ko har baar apke brand ke bare me kuch naya janne ka mauka mile aur wo apke saat engaged rahe. Har baar ek jaisi cheez aur kahi se copy kiya hua content daalne se market me apki negative image banti hai Aur apki brand value bhi down chalti jati hai.

4- NO GROWTH PLAN 

Agar ap kisi bhi social media me apna page ya channel chala rhe hai toh apke pass uska ek growth plan hona chaiye. Apko ye pta hona chaiye ki aane wale kuch Days, months ya years ke baad apka ye channel kaha hoga. Aur us hisab se phir apko usper kaam krna padega. 

Apko step by step chalna padega agar apko apne page ya channel ya kisi bhi Ad campaign ki growth chaiye.

5- LACK OF CONSISTENCY

Agar apko apne channel, page ya kisi bhi Ad campaign ko successful banana hai ya apne brand ki best branding krni hai toh apko consistent rhega padega. Apko Regular post dalte rhene padege aur saat hi saat har baar kuch naya dikhana padega. Proper Branding tabhi hoti hai jab audience apke saat engaged rheti hai. 

Agar aap regular post na dalke Gap lele ke post daloge toh uska apko results zero milega. Agar koi apke saat juda hai toh usko apse roz kuch naya dekna hai agar nhi dikhaoge toh wo apko leave krdega.

Thank You 

©Rishabhsunmoria